Subtract to Ship

Validate · Chapter 6 · AI Launch Pad

Find My First 100 People

This Launch Pad turns the five AI roles from this chapter into one working session and one concrete 14-day plan. You leave with research you can trust, a map of where your people gather, and a calendar that tells you exactly what to do each day.

Bring to the session

  • Your customer profile from LP 1.2, especially your watering holes and Language Bank
  • Your offer from LP 1.4
  • Your business type and location
  • Your target audience description (from Chapter 2)
  • Your MVE statement (from Chapters 2 and 3)
  • Three to five direct quotes from your customer conversations (from Chapters 2 and 4)
  • Your top three competitors (from your own research or Role 1 above)

What you walk away with

A Research Package: market overview, competitor map, and underserved segments (from Roles 1-2) An Audience Map: 15-20 specific online and offline locations where your target customers gather (from Role 5) A Warm Outreach Script in three versions, personalised for your business and audience Five Content Post Templates, pre-filled with your customer language and market data A 14-Day Action Calendar designed to fit around a full-time job A Landing Page Draft, built from your customer quotes and MVE (from Role 3, earlier in this chapter)

The AI does the research and the drafting. You do the showing up. It can map where your people gather. It cannot join the group, have the conversation, or send a message that someone recognises as genuinely meant for them. That part does not scale, and that is exactly why it works.

The guided version opens with The Builder's Desk

A 5-step guided session that structures the work, saves your outputs, and connects them across chapters. Until then, the full briefing is in your copy of the book — it works with any capable AI assistant.

One email when it opens. No sequences, no spam. Unsubscribe any time.

From the book: Save this output, you will need it for LP 3.2 and LP 3.3. Your audience map, outreach messages, and content templates feed into your channel selection and content engine in Book 3. Not fatal if you skip this LP, LP 1.5 is more critical, but it gives you a head start on audience building.